Innovative Ecotourism Product Development Based on the Use of Geographic Information Technologies
Keywords:
innovations, geoinformation systems, ecological tourism, geoportal of ecolocations, information technology
Abstract
The tourist product is a specific product that has a number of features such as in- separability from the source of formation, complexity, insensitivity, impossibility of storage and warehousing of the tourist product. These features should be taken into account when developing an ecotourism product, as it is a specific integrated product provided in the natural environment, considering regional characteristics, local culture, gastronomic events and caring for the environment. The role of the relevance, timeliness of the information provided on a particular tourist product is growing. Ecological tourism has features, as the objects of tourist activity are little-visited natural-territorial complexes, characterized by a certain spatial distribution in the territory. It requires the use of geographic information technologies, remote sensing systems, global positioning in order to organize tourism facilities, which determines the relevance of this study. The purpose of the study is to substantiate the significance of creating innovative ecotourism products based on the use of modeling systems and modern technologies, including geoinformation, determining the value of ecotourism and the study of competitive advantages for tourism enterprises which enable them to make a profit from the provision of ecotourism services. The research methodology involves statistical methods of data processing, cartographic research methods using geoinformation technologies, the method of spatial analysis, as well as systemic, general scientific and informational approaches. The importance of ecological tourism is proved on the basis of the analysis of its basic values, advantages and opportunities. Proposals to improve the situation in the ecotourism services market have been developed. Offers of ecotourism products are suggested on the basis of detailed typology (division into cognitive, recreational, business, cultural, educational groups of ecological tourism). Prospects for the use of geographic information technologies in the development of innovative ecotourism products are studied. For the first time, the authors have developed the geoportal model of Zhytomyr district ecolocations , which lists the main possible locations for the devel- opment of ecological tourism The authors have conducted a survey of Zhytomyr region residents after the implementation of the first stage of the decentralization reform in 2014 – 2019 and segmented the interests of potential ecotourists. Potential sources of income for protected areas and other ecotourism participants are identified. The concept of ecological tourism development is formed.References
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3. Eraku, S.S., Permana, A.P., Rijal, A.S., Baruadi, M.K., Hendra, & Baruadi, M.N. (2021). Analysis of ecotourism potential of Botutonuo beach in Bone Bolango regency, Indonesia. GeoJournal of Tourism and Geosites, 36(2spl), 624–629. https://doi.org/10.30892/ gtg.362spl09-691
4. Kyfyak, O. (2019). Resursnyi potentsial rozvytku turystychnykh destynatsii [Resource potential of the development of tourist destinations]. Zovnishnia torhivlia: ekomika, finansy, pravo [Foreign trade: economics, finance, law]. No 4. С. 60-70. (In Ukrainan).
5. Lepetiuk, V.B. (2020). Produkty HIS-tekhnolohii dlia pidvyshchennia turystychnoi pryvablyvosti destynatsii (na prykladi Chernihivskoi oblasti) [Products of GIS technologies to increase the tourist attractiveness of the destination (on the example of Chernihiv region)]. Interdepartmental scientific and technical collection «Geodesy, cartography and aerial photography». 92. 55-67. https://doi.org/10.23939/istcgcap2020.92.055 (In Ukrainan).
6. Mastika, I.K., & Nimran, U. (2020). Destination branding model of an ecological tourism village in Bali, Indonesia. GeoJournal of Tourism and Geosites, 31(3), 1068– 1074. https://doi.org/10.30892/gtg.31319-542
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9. Osipchuk, A.S. (2021). Formuvannia ta prosuvannia ekoturystychnoho produktu [Formation and promotion of ecotourism product]. Pryazovskyi ekonomichnyi visnyk, 4 (27), 68-75. DOI: https://doi.org/10.32840/2522- 4263/2021-4-11 (In Ukrainan).
10. Pitak, I.V., Negadailov, A.A., Masikevich, Y.G., Plyatsuk, L.D., Shaporev, V.P., & Moiseev, V.F. (2012). Heoinfor- matsiini tekhnolohii v ekolohii [Geoinformation technol- ogies in ecology]. Sumy, SumDU, 273 s. (In Ukrainan).
11. Pro pryrodno-zapovidnyi fond [On the Nature Reserve Fund] : Zakon Ukrainy [Law of Ukraine] vid 08.08.2021 No 2456-XII. Retrieved from:https://zakon. rada.gov.ua/laws/show/2456-12#Text (In Ukrainan).
12. Pro skhvalennia Kontseptsii reformuvannia mistsevoho samovriaduvannia ta terytorialnoi orhanizatsii vlady v Ukraini. (2014). [On approval of the Concept of re- forming local self-government and territorial organization of power in Ukraine]: Rozporiadzhennia Kabinetu Ministriv Ukrainy [Order of the Cabinet of Ministers of Ukraine]. 1of April, 2014 No 333-r Kyiv. Retrieved from: https://zakon.rada.gov.ua/laws/show/333-2014- %D1%80#Text (In Ukrainan).
13. Pro utvorennia ta likvidatsiiu raioniv [About formation and liquidation of districts]: Postanova Verkhovnoi Rady Ukrainy vid 17 lypnia 2020 roku No 807-IX. Retrieved from: https://www.rada.gov.ua/news/Novyny/196122. html (In Ukrainan).
14. Pryrodno-zapovidnyi fond Ukrainy [Nature Reserve Fund of Ukraine]. Retrieved from: https://pzf.land.kiev.ua/ pzf-spisok.html (In Ukrainan).
15. Siswanto, A., 2015. Eco-Tourism Development Strategy Baluran National Park in the Regency of Situbondo, East Java, Indonesia. International Journal of Evaluation and Research in Education (IJERE), 4(4), 185- 195. https://doi.org/10.11591/ijere.v4i4.4510
16. Sonko, S.P. (2015). Vykorystannia heoinformatsiinykh tekhnolohii v orhanizatsii ekolohichnoho turyzmu (na prykladi obiektiv PZF Cherkaskoi oblasti) [The use of geoinformation technologies in the organization of ecological tourism (on the example of NPF objects of Cherkasy region)]. Teoriia, praktyka ta innovatsii rozvytku turystychnoi ta hotelno-restorannoi industrii: materialy nauk.-prakt. konf. z mizhnar. uchastiu [Theory, practice and innovations in the development of tourism and hotel and restaurant industry: materials of scientific practice. conf. with international participation]. (m. Uman, 28-29 travnia 2015 roku). Uman, 127-132 (In Ukrainan).
17. Tkachenko T., Dupliak T. (2018). Konverhentnist rynku turystychnykh posluh [Convergence of the tourist ser- vices market]. Foreign trade: economics, finance, law. No 6. 32–41 (In Ukrainan).
18. Tyshchenko, S.V. (2019). Derzhavno-pryvatne partnerstva v konteksti systemnoho rozvytku hastronomichnoho turyzmu Ukrainy [Public-private partnership in the context of systemic development of gastronomic tourism in Ukraine]. Heohrafiia ta turyzm, 49, 24–37 (In Ukrainan).
19. Wall, G., & Ming, Su. (2018). Chinese university students’ perceptions of ecotourism. International Journal of Services Technology and Management, 24(4), 356-373.
20. Yamashkin, A.A., Yamashkin, S.A., Radovanovich, M.M., Moskaleva, S.A., & Zarubin, O.A. (2021). Geoinformation support of tourist and recreation development of cultural landscape of the republic of Mordovia. GeoJournal of Tourism and Geosites, 37(3), 873–879. https://doi.org/10.30892/gtg.37318-720
21. Ziyan Zhang Zhe Yang. (2021). The management innovation of tourism enterprises under the eco-tourism model. International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021), 251. https://doi.org/10.1051/e3sconf/202125103041
Published
2023-04-10
How to Cite
Osipchuk, A., Skydan, O., Valinkevych, N., Tyshchenko, S., & Lunov, A. (2023). Innovative Ecotourism Product Development Based on the Use of Geographic Information Technologies. Journal of Geology, Geography and Geoecology, 32(1), 164-177. https://doi.org/https://doi.org/10.15421/112316
Section
Статьи
