Green consumer culture as a factor of sustainable development of society


Keywords: ecology, environmental culture, ecological crisis, consumer culture, environmental safety, sustainable development, green consumption, education for sustainable development

Abstract

Insufficient development of the environmental culture of society and the existing consumer culture leads to an aggravation of the ecological situation on the planet. Therefore, increasingtheawarenessandresponsibilityofthemodernconsumersocietycanbeaworthy response to this global challenge. In this regard, the process of forming a green consumer culture and greening public consciousness becomes an important object of research. In turn, this requires a conceptual analysis of the terms of environmental culture and consumer one, the features of their formation and development in society in the context of a sustainable development strategy, as well as the study of their constructive synthesis in the concept of green consumer culture. The authors define green consumer culture as a culture of behavior of an individual and society as a whole, focused on optimizing industrial and household consumer activities, taking into account environmental safety, environmentally and economically balanced value orientations based on the principles of sustainable development. Green consumer culture includes cultural and activity forms of changing the nature of consumption of natural resources, energy, food, transport, industrial and agricultural goods by individuals and society in the direction ofdeveloping environmentally balanced value orientations and behavioral patterns. In particular, this leads to a reduction of wastes. The formation of the green consumer culture of an individual by means of education for sustainable development implies a holistic approach to a human, society and nature, an understanding of the unity of modern scientific knowledge, humanistic and environmental values. The transformation of the consumer culture of an individual and society as a whole involves changing material and spiritual values, knowledge, patterns and norms of consumer behavior in the direction of spreading sustainable and environmentally balanced practices. In the context of educational tasks, this implies creation of conditions for sustainable consumer socialization as a process of developing environmentally responsible skills in order to reduce wastes, taking into account environmental requirements and socio-cultural needs of a sustainable development society. The authors prove that green consumer culture is an important factor in the sustainable development of society, as well as a basis of the modern environmental education and education for sustainable development as a more complex integrated form of obtaining knowledge and mastering the skills of environmentally balanced behavior.

Author Biographies

Olha Y. Vysotska
Communal institution of higher education “Dnipro Academy of Continuing Education” of Dnipropetrovsk Regional Council, Dnipro, Ukraine
Oleksandr Y. Vysotskyi
Oles Honchar Dnipro National University, Dnipro, Ukraine

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Published
2022-04-05
How to Cite
Vysotska, O., & Vysotskyi, O. (2022). Green consumer culture as a factor of sustainable development of society. Journal of Geology, Geography and Geoecology, 31(1), 171-185. https://doi.org/https://doi.org/10.15421/112217