Comparative analysis of the regional markets of cultural and cognitive tourism development in Ukraine


Keywords: tourism, marketofthecultural and cognitive tourism, museum, tourist flow, tourism industry

Abstract

The purpose of the article is an implementation of the comparative analyses of development of regional markets of cultural and cognitive tourism in Ukraine. The theoretical and methodological basis of research is the ideas of the theoryof tourism, theory of management, works of the leading native and foreign scholars regarding the development of the touristic services market. To achieve the desired goal, the following research methods were used: the system and complex analyses (for determination of the development tendencies of the regional markets of the cultural and cognitive tourism in Ukraine); calculation-analytical and comparative methods (for determination of the centers of the regional markets of the cultural and cognitivetourism in Ukraine); cartographical method (for visual demonstration of the emphasized touristic regions of the cultural and cognitive tourism in Ukraine). The regionalized territory of Ukraine according to the development of the cultural and cognitivetourism, which is based on the calculation of average data of the quantity of themuseums according to the regions, analysis of their visitations and of the volume of the tourist flows permitted to emphasize four formed regions of the cultural and cognitive tourism: Western, including Lviv, Ivano-Frankivsk, Ternopil, Chernivtsi, Zakarpattia, Volyn, Rivne and Khmelnytsk regions; Northern – city of Kyiv and Kyiv, Zhytomyr, Cherkasy, Chernihiv, Vinnytsia, Kirovohrad regions; Eastern – Kharkiv, Sumy, Poltava, Dnipropetrovsk, Zaporizhzhia, Donetsk, Luhansk regions; Southern - Autonomous Republic of Crimea, Kherson, Mykolaiv, Odesa regions. The conducted analyses of the emphasized regions permitted emphasize the modern tendencies of development of the cultural and cognitive tourism market in Ukraine, namely: the availability of substantial disparity of its development according to the regions of Ukraine; refocusing of the touristic flows from the South-Eastern regions to the North-Western as a result of annexation of Crimea and military conflict in the east of Ukraine; the sustained development of the cultural and cognitive tourism of the North region at the expense of the extensivediversification of the available offer and possibility to meet the requirements of all groups of tourists; the highest rates of development of the cultural and cognitive tourism in the West region caused by the attraction of the tourists from the other regions of Ukraine with activation of the natural and historical advantages use.

Author Biographies

O. B. Chernega
Donetsk national university of economics and trade named after Mykhailo Tugan-Baranovsky
G. O. Gorina
Donetsk national university of economics and trade named after Mykhailo Tugan-Baranovsky
O. M. Romanukha
Donetsk national university of economics and trade named after Mykhailo Tugan-Baranovsky
G. A. Bohatyryova
Donetsk national university of economics and trade named after Mykhailo Tugan-Baranovsky
K. V. Nikolenko
Donetsk national university of economics and trade named after Mykhailo Tugan-Baranovsk

References

1. Barna, O., Serea, C., 2017. Historical monuments as tourist’s attractions in Europe. Journal of tourism – studies and research in tourism. 23 Retrieved from http://www.revistadeturism.ro/rdt/article/view/356
2. Beidyk, O.O., 2010. Rekreatsiini resursy Ukrainy [Recreational resources of Ukraine]. Alterpres, Kyiv (in Ukrainian).
3. Beketova, V.M., 1998. Muzei i maibutnie: tendentsii rozvytku muzeiv u sviti na mezhi tysiacholit [Museum and the future: trends in the development of museums in the world at the turn
of the millennium]. Polihrafist, Dnipropetrovsk (in Ukrainian).
4. Gorina, G.O., 2015. Kontseptualni zasady ta perspektyvy rozvytku turystychnoi industrii Ukrainy [Conceptual framework and prospects of the Ukrainian tourism industry development]. Trade
and Market of Ukraine. 38, 45-53 (in Ukrainian).
5. International tourism on track to end 2014 with record numbers, 2014. Retrieved from http://media.unwto.org/press-release/2014-12- 18/international-tourism-track-end-2014-recordnumbers
6. Kliuchko, Yu.M., 2011. Diialnist muzeiv u konteksti rozvytku kulturnoho turyzmu [Activities of museums in the context of cultural tourism development]. Proc. International Scientific Conference «Conceptual problems of development of Ukrainian culture in light of the preparation and holding of 2012 as the year of culture and the revival of museums in Ukraine». Kyiv. 73-76 (in Ukrainian).
7. Kopytko, O. 3D Revolution: The Smithsonian Institution museum’s collection can be printed on a 3D printer. Retrieved from http://hvylya.net/analytics/tech/3d-revolyutsiyakollektsiyu-muzeev-smithsonian-institutionmozhno-budet-raspechatat-na-3d-printere.html (in Ukrainian).
8. Korolov, Ye. Google digitized Ukrainian museums. Retrieved from https://techtoday.in.ua/news/google-otsifruvavukrayinskimuzeyi76711.html?gclid=CjwKCAjwl_PNBRBc
EiwA4pplRaIiJlAwnnKkFLm2e3aT9MHr7iKywJVhv7yo74ENHaeZMbyKna8fRoCPJoQAvD_BwE
9. Kosharnyi, V.O., 2017. Kharakterystyka turystychnykh rekreatsiinykh zon Ukrainy ta yikh udoskonalennia na osnovi derzhavno-pryvatnoho partnerstva [Characteristics of tourist recreational
zones of Ukraine and their improvement on the basis of public-private partnership]. Economy and management in transport. 4, 116-123 (in Ukrainian).
10. Malska, M., Khudo, V., 2007. Turystychnyi biznes: teoriia ta praktyka [Travel business: theory and practice]. Center for educational literature, Kyiv (in Ukrainian).
11. Melko, L.F., 2013. Etnohrafichnyi turyzm yak skladova kulturno-piznavalnoho turyzmu [Ethnographic tourism as a component of cultural and cognitive tourism]. Tourism in the context of modern
measurement. 1, 61-65 (in Ukrainian).
12. Shlepakova, T. L., 2015. On some aspects of the introduction of new management models in the Ukrainian museum industry. Retrieved from http://nplu.org/storage/files/Infocentr/Tematich_
ogliadi/2015/Myznew.pdf (in Ukrainian).
13. Smith ,M., Robinson, M, 2005.Cultural Tourism in a Changing World.The Cromwell Press, Great Britain.
14. Statistical yearbook «Tourist activity in Ukraine», 2017. Retrieved from http://www.ukrstat.gov.ua (in Ukrainian).
15. Statistical bulletin «Establishments of Culture, Arts, Physical Culture and Sports of Ukraine», 2017. Retrieved from http://www.ukrstat.gov.ua/druk/publicat/Arhiv_u/ 15/Arch_zkm_bl.htm (in Ukrainian).
16. Vyshnevska, H.H., 2013. Potentsial kulturno-piznavalnoho turyzmu u zberezhenni kulturnoi spadshchyny Ukrainy [Potential of cultural and cognitive tourism in the preservation of cultural heritage of Ukraine]. Ukrainian culture: past, modern, ways of development. 19 (2), 192-196 (in Ukrainian).
17. Zbuchea, A., 2012. Cultural interests while on holidays. An exploratory investigation.Journal of Tourism Challenges and Trends. 2, 11-34.
Published
2019-04-17
How to Cite
Chernega, O., Gorina, G., Romanukha, O., Bohatyryova, G., & Nikolenko, K. (2019). Comparative analysis of the regional markets of cultural and cognitive tourism development in Ukraine. Journal of Geology, Geography and Geoecology, 28(1), 29-38. https://doi.org/https://doi.org/10.15421/111904